NASCAR, Coca-Cola North America extend longstanding partnership, BODYARMOR named official sports drink of NASCAR

NASCAR today announced a multi-year extension of its longstanding Premier Partnership with Coca-Cola North America one of the sport‘s most enduring and influential partners. As part of the renewed agreement, the partnership expands into the sports hydration category, with the addition of BODYARMOR Sports Drink as the Official Sports Drink of NASCAR®, further deepening Coca-Cola‘s […]