FUEL by Franzia becomes official wine-based RTD partner of NASCAR

From pre-race rituals to unforgettable race-day celebrations, NASCAR® today announced a new multi-year partnership with FUEL by Franzia, naming the brand the Official Wine-Based Ready-to-Drink (RTD) Partner of NASCAR beginning in 2026. The partnership unites two brands rooted in bold innovation and creating unforgettable moments — bringing FUEL by Franzia‘s full throttle flavor, ready-to-drink offerings […]