NASCAR launches DEGA-CON to celebrate the 20th anniversary of Talladega Nights

Twenty years after Columbia Pictures‘ Talladega Nights: The Ballad of Ricky Bobby became a cultural phenomenon, NASCAR is bringing fans together to celebrate the connection between the film, the sport and Talladega Superspeedway through DEGA-CON. The campaign is designed to create new moments for longtime fans while introducing the excitement and personality of NASCAR to […]