NASCAR enters the Chase with increase in viewership among the 18-24 Demo; 11 Cup Series sellouts and decade-high trackside sale

NASCAR enters The Chase presented by Mobil 1 following a 2026 regular season marked by broad-based growth across nearly every key area of the business. NASCAR event admissions are up 9% year over year, including 11 Cup Series sellouts, social impressions have reached 1.94 billion — up 31% versus 2025 — and trackside merchandise sales […]